Body Shop Proposal

A. This is because they choose to focus on targeting working adults which is leaned towards a mature image and does not appeals to teens. B. They will lose the potential to increase their sales volume if this continues. II. There are three main possible themes that we would like to propose. A. Firstly, â€Å"Fire† will be emphasising on the strong yet feminine aspects of the product. B. Secondly, â€Å"Earth† will bring attention on the environmentally-friendly nature of the products C. And lastly, the â€Å"Air† theme showcases the comfort level of the products. D. This is a proposal for an advertisement spread in Seventeen selling The Body Shop Bath Body products. ?There is a choice of three themes for the campaign, â€Å"Fire†, â€Å"Earth†, and â€Å"Water†. The recommended products for the 4-ad campaign are to be bath shower gel, body lotion, body butter, and body scrub. P2: Potential (3 paras) I. The Body Shop is currently lacking of advertisement directed to teenagers. A. For a cosmetics retail company, The Body Shop noticeably lacks of photographs of models with beautiful hair and perfect skin, which would attract attention of teenagers. B. Currently, The Body Shop is targeting working adults and the advertisement that they made is leaned more towards a mature image. This image does not appeal to teenagers. II. The Body Shop does not appeal to teenagers and in doing so, it loses a huge number of potential customers. A. Teenagers are not attracted to The Body Shop because of a lack of celebrity representation. B. With the lack of advertisement, targeted audience will not be encourage to trial purchase, brand switch and develop brand loyalty towards The Body Shop. III. Sales would be greatly boosted if The Body Shop were able to appeal to teenagers. A. The Body Shop will be able to maximise it’s profits because Singaporeans teenagers aged 15-19 are very willing to spend money on body products. B. Products such as body products could easily allow the consumer to develop brand loyalty towards the brand because they would have develop a habit for using our brand’s product. This results in repeated purchases and promotes sales in long term. P3: Possibilities (3 paras) I. The first theme, â€Å"Fire† theme will emphasize the strong yet feminine aspects of the product. A. â€Å"Fire† will pitch the products in a sexy yet elegant way, appealing to girls who want to be seen as confident and independent women. B. For example, in the Body butter advertisement, we can feature a model clad in only lingerie and high heels and applying body butter on her body. This would suggest that one would feel confident with their body after using our products. The main colour of this advertisement will be red, black and white to give off a Parisian feel, which represents elegance, yet at the same time emphasizes on the fiery and bold aspects of the theme. II. The second theme, â€Å"Earth† will focus attention on the environmentally friendly nature of the products. A. Products would come across as environmental and relaxing under the â€Å"Earth† theme and would appeal to both males and females because it makes them feel comfortable. B. The advertisement for bath shower gel portray a model unwinding in a bathtub full of soapy water, implying that she had just used the product and suggest that one would feel relaxed after using the product. The background of this advertisement could be a natural setting filled with trees and plants to emphasize on the nature aspects of the theme. III. The third theme, the â€Å"Air† theme, will showcase the comfort level of the products. A. Under the â€Å"Air† theme, products would be pitch as simple yet lasting comfort, appealing to both genders because of the theme’s purity and freshness. B. One example of a body lotion advertisement under the â€Å"Air† theme is to do a compare and contrast of a model who applied the body lotion in the morning and the same model looking energetic and fresh at night to represent the lasting effects and the comfort level can be seen through the model’s cheerful appearance. The advertisement would be in pastel colours to emphasize on the theme’s purity. P4: Proposal (3 paras) I. We have decided to go with the â€Å"Earth† theme because it highlights the key feature of our product and will be effective in attracting our target audience’s interest. A. The Body Shop unique selling point is being environmentally friendly and it is also what the audience associate The Body Shop with. By going along with this theme, audience are able to identify The Body Shop because our concept will be consistent. B. B. Our target audience have a very hectic lifestyle and by portraying a product, which comes across as relaxing to them is a very feasible idea because it is what the target audience need and that is also what they are looking for. This will thus increase sales of the products. II. We have rejected the â€Å"Fire† theme because it doesn’t specifically appeals to our target audiences. A. The â€Å"Fire† theme might seem over-mature to our target audiences and they would not want to be associated with such image. B. The â€Å"Fire† theme might also be inappropriate and clashes with The Body Shop image because The Body Shop has always emphasize that beauty can be achieve even without baring a lot of skin. II. We have also rejected the â€Å"Air† theme because it’s concept is very common in Body products. A. The concept of comfort in a body product is not unique and thus, would not be effective in attracting the targeted audience as it doesn’t stand out. B. Audiences are easily able to find cheaper alternatives with the same benefits. *Total number of paras: 11 (do not create any more paragraphs†¦ it’s 11, no more, no fewer) Body Shop Proposal A. This is because they choose to focus on targeting working adults which is leaned towards a mature image and does not appeals to teens. B. They will lose the potential to increase their sales volume if this continues. II. There are three main possible themes that we would like to propose. A. Firstly, â€Å"Fire† will be emphasising on the strong yet feminine aspects of the product. B. Secondly, â€Å"Earth† will bring attention on the environmentally-friendly nature of the products C. And lastly, the â€Å"Air† theme showcases the comfort level of the products. D. This is a proposal for an advertisement spread in Seventeen selling The Body Shop Bath Body products. ?There is a choice of three themes for the campaign, â€Å"Fire†, â€Å"Earth†, and â€Å"Water†. The recommended products for the 4-ad campaign are to be bath shower gel, body lotion, body butter, and body scrub. P2: Potential (3 paras) I. The Body Shop is currently lacking of advertisement directed to teenagers. A. For a cosmetics retail company, The Body Shop noticeably lacks of photographs of models with beautiful hair and perfect skin, which would attract attention of teenagers. B. Currently, The Body Shop is targeting working adults and the advertisement that they made is leaned more towards a mature image. This image does not appeal to teenagers. II. The Body Shop does not appeal to teenagers and in doing so, it loses a huge number of potential customers. A. Teenagers are not attracted to The Body Shop because of a lack of celebrity representation. B. With the lack of advertisement, targeted audience will not be encourage to trial purchase, brand switch and develop brand loyalty towards The Body Shop. III. Sales would be greatly boosted if The Body Shop were able to appeal to teenagers. A. The Body Shop will be able to maximise it’s profits because Singaporeans teenagers aged 15-19 are very willing to spend money on body products. B. Products such as body products could easily allow the consumer to develop brand loyalty towards the brand because they would have develop a habit for using our brand’s product. This results in repeated purchases and promotes sales in long term. P3: Possibilities (3 paras) I. The first theme, â€Å"Fire† theme will emphasize the strong yet feminine aspects of the product. A. â€Å"Fire† will pitch the products in a sexy yet elegant way, appealing to girls who want to be seen as confident and independent women. B. For example, in the Body butter advertisement, we can feature a model clad in only lingerie and high heels and applying body butter on her body. This would suggest that one would feel confident with their body after using our products. The main colour of this advertisement will be red, black and white to give off a Parisian feel, which represents elegance, yet at the same time emphasizes on the fiery and bold aspects of the theme. II. The second theme, â€Å"Earth† will focus attention on the environmentally friendly nature of the products. A. Products would come across as environmental and relaxing under the â€Å"Earth† theme and would appeal to both males and females because it makes them feel comfortable. B. The advertisement for bath shower gel portray a model unwinding in a bathtub full of soapy water, implying that she had just used the product and suggest that one would feel relaxed after using the product. The background of this advertisement could be a natural setting filled with trees and plants to emphasize on the nature aspects of the theme. III. The third theme, the â€Å"Air† theme, will showcase the comfort level of the products. A. Under the â€Å"Air† theme, products would be pitch as simple yet lasting comfort, appealing to both genders because of the theme’s purity and freshness. B. One example of a body lotion advertisement under the â€Å"Air† theme is to do a compare and contrast of a model who applied the body lotion in the morning and the same model looking energetic and fresh at night to represent the lasting effects and the comfort level can be seen through the model’s cheerful appearance. The advertisement would be in pastel colours to emphasize on the theme’s purity. P4: Proposal (3 paras) I. We have decided to go with the â€Å"Earth† theme because it highlights the key feature of our product and will be effective in attracting our target audience’s interest. A. The Body Shop unique selling point is being environmentally friendly and it is also what the audience associate The Body Shop with. By going along with this theme, audience are able to identify The Body Shop because our concept will be consistent. B. B. Our target audience have a very hectic lifestyle and by portraying a product, which comes across as relaxing to them is a very feasible idea because it is what the target audience need and that is also what they are looking for. This will thus increase sales of the products. II. We have rejected the â€Å"Fire† theme because it doesn’t specifically appeals to our target audiences. A. The â€Å"Fire† theme might seem over-mature to our target audiences and they would not want to be associated with such image. B. The â€Å"Fire† theme might also be inappropriate and clashes with The Body Shop image because The Body Shop has always emphasize that beauty can be achieve even without baring a lot of skin. II. We have also rejected the â€Å"Air† theme because it’s concept is very common in Body products. A. The concept of comfort in a body product is not unique and thus, would not be effective in attracting the targeted audience as it doesn’t stand out. B. Audiences are easily able to find cheaper alternatives with the same benefits. *Total number of paras: 11 (do not create any more paragraphs†¦ it’s 11, no more, no fewer)

Standards Research Paper Example | Topics and Well Written Essays - 1000 words

Standards - Research Paper Example There is an explosion in the number of people accessing the internet on their mobile devices. As a result, there is a need for protocols to ensure sufficient infrastructure to support their work. The working group is focused on the establishment of standards for mobile broadband access. The IEEE 802 standard is made up of a family of networking standards that range from the Ethernet to wireless systems (Beylot & Labiod, 2013). The standards cover all their physical specifications. The IEEE is divided into 22 unique parts. The importance of the standards in a digital era cannot be stated in an effective manner. As human beings connect computers to networks, it is clear that they need a set of rules that will determine how data will move through the different networks. Furthermore, the IEEE standards have bestowed immense benefits on the consumer. The benefits include interoperability. The term denotes ability of computer users to use the different networks at their disposal without undermining the flow of data packets. Secondly, the standards result in low product costs. The feature saves the user a lot of money that they would have otherwise spent buying items that fit all the different network needs. Thirdly, the standards are easy to manage. Protocols are needed to determine the movement of data across different networks. Computer users are lucky that their options are limited to a few effective standards (Kuo & Zhu, 2012). There are three common standards including ISO, ANSI and IEEE. The three standards play an important role in the information and communication sector. However, it is important to determine the standard with the most impact. The International Standards Organization is the largest and most effective developer of standards that have a global impact. In addition, it is responsible for publishing them. The importance of ISO lies in the fact that it makes it possible for the developers to create products that would address international

The US has gone through several keyboom and bust cycles since the Essay

The US has gone through several keyboom and bust cycles since the Civil War - Essay Example There was also the discovery of oil in Pennsylvania, and coal in the Appalachian Mountains. In 1873, there was a recession causing the collapse of the New York Stock market. This recession lasted until 1897. The next period is the progressive era of the 1890 to 1920. This period saw the emergence of a powerful middle class who advocated for the regulation of the American business environment. Due to their efforts, the American congress passed the Sherman antitrust act. This law was meant to prevent large business organizations from controlling a particular industry. It was passed in 1890. In 1912, President Woodrow Wilson introduced the income tax system. It is during this period that saw the creation of the Federal Reserve2. The role of this organization was to regulate the monetary system in America. There was the growth of the American economy between the periods of 1920-1929. This point in time is called the Roaring twenties. It is during this period that the automobile industry grew, and there was a reduction in taxes. The oil industry grew, as well as the glass industry. As a result, millions of people were employed in these industries. However, between 1921 to 1941, the economy of the state came under recession. This period is referred to as the Great depression. There was a failure in the country’s stock market, and money circulation was low3. Due to an increase in the country’s debts, congress raised the rate of income tax. The periods of 1945 to 1973 saw the rise of the American economy. This period is referred to as the post war period. This period saw the emergence of a well educated workforce, and the maturity of $200 billion war bond. This period saw the emergence of labor unions to advocate for the right of workers. The periods of 1972 to 1992 saw an increase in the capital and operational costs of several sectors of the American economy4. This period is referred to as the deregulation and reagonomics phase. This period saw the enac tment of the airline deregulation act, and the monetary control and the depository institution deregulation act. President Jimmy Carter instituted the 1977 stimulus package for purposes of recovering the economy. In 1980, there was a massive unemployment rate, with over 1.1 million people losing their jobs. In 1981, President Ronald Reagan introduced the concept of reagonomics. This concept led to a reduction of the income tax. The rate of reduction was 25%5. Between the periods of 1990, to the late 2000 is the era of globalization. There was the growth of the American stock market, and an increase to its GDP by 69%. This period was followed by the great depression of 2008 to 2010. This period saw the collapse of the construction industry, and the housing prices6. There was a collapse of leading financial institutions such as the Lehman brothers, and AIG insurance company. To bail out the economy, the American congress passed out over $700 billion. President Obama initiated the 2009 Investment and American recovery act. This law was meant to provide a stimulus of about $ 787 billion to the American economy. In conclusion, this paper identifies seven major boom and bust cycles that America had. These are the gilded age, the progressive era, the roaring twenties, the great depression, the age of deregulation and reagonomics, the period of globalization, and the great depress